¿Cómo hace Google los datos estructurados?

How does Google do structured data?

How to add structured data

1. Add the required properties.
2. Follow the guidelines.
3. Validate your code using the Rich Results Test.
4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page.

How to Add Structured Data to a Website

1. Open Google’s Structured Data Markup Helper.
2. Select your data type and enter the URL.
3. Highlight page elements and assign data tags.
4. Create the HTML.
5. Add the schema markup to your page.
6. Test your markup with Google’s Structured Data Testing Tool.

A carousel is a list-like rich result that people can swipe through on mobile devices. It displays multiple cards from the same site (also known as a host carousel). To enable a carousel for your site, add Carousel structured data in combination with one of the following supported content types: Course.

JavaScript Object Notation (JSON) is an open-standard data format or interchange for semi-structured data. It is text-based and can be read by humans and machines. It is an alternative to XML for semi-structured data because it can deliver more tightly compacted object representations.

How to improve your SEO with structured data

1. Bookmark these structured data tools.
2. Choose a page to mark up.
3. Add the page to Google’s Structured Data Markup Helper.
4. Create the structured data markup.
5. Test the structured data with Google’s Structured Data Testing Tool.
6. Update the page with the structured data markup.

How You Can Optimize for Carousel

1. Set up a Google Places for Business and Google+ page.
2. Make sure images are high resolution, unique, and order them in terms of your priority.
3. Encourage happy customers to review your business on Google.
4. Measure performance and establish a new baseline.

Image carousels

1. Make sure your image file name contains your target keywords.
2. Always use alt text when embedding your images into your content.
3. Use original and useful images (i.e., avoid stock photography).
4. Make sure images are compressed to load quickly.